Stone Island, in collaboration with Fondazione Pitti Discovery
Presents
STONE ISLAND 30
An exhibition of thirty years of history, research and experimentation
Stazione Leopolda_ Florence
Opened Tuesday, June 19, 2012
on the occasion of Pitti Immagine Uomo no.82
Stone Island exhibits 30 years of its history, from 1982 to today. The brand, belonging to Sportswear Company and
headed by Carlo Rivetti, retraces its history dedicated to textile research and experimentation, the study of
garment function and use and innovation, often investigating worlds that are far from clothing. Stone Island
presents point of view and an approach to research that is acknowledged as an indispensable reference for the
sportswear and design worlds.

The STONE ISLAND 30 exhibition, produced by Stone Island and hosted by Fondazione Pitti Discovery at
the Stazione Leopolda in Florence, was curated by British creatives Simon Foxton and Nicholas Griffiths.
In the 21.000 square feet of the Leopolda station, the atmosphere of this historic industrial site remains intact; the
exhibition is divided into eight areas dedicated to themes of excellence explored and defined by Stone Island over
the past 30 years. The exhibition recounts not only a part of the history of sportswear-related fashion, but also of
the fitful research of fabrics and their treatment as finished garments – a symbolic evocation of the workshops of
Renaissance craftsmen that has been carried into the present through the specificity of the manufacturing
processes, leading to the creation of the celebrated phrase “Made in Italy.”
The event harmoniously examines each specific field of research, illustrating their origins and evolutions, the
stratification of the various levels of experience and the transversal technical and technological translations
between different worlds.

The retrospective STONE ISLAND 30 exhibit includes over 200 archived garments, outlining the
treatments, production and processes that resulted in their creation. Beginning with the innovative treatments
like fabric coatings, resin coatings and plating, the viewer moves into the study of the refraction of light and
investigations into thermo-sensitive textiles. Next, the viewer is lead to the more particular garment dyeing and
double dyeing techniques, the effects and dynamics of under-pressure dyeing and finally to the garments made of
fabrics foreign to the fashion world, such as those originating in the aviation or biomedical industries. The vast
array of Stone Island experimentation is displayed and outlined in a step-by-step format.
At this exhibition, Stone Island has presented for the very first time “Archivio ’982–’012”, a book showcasing the
brand in the form of more than 300 iconographic garment images from the brand’s archives.
“I am very happy and thank the Pitti Discovery Foundation for deciding to share such an important moment with us
by hosting our 30 year exhibition at Stazione Leopolda, and for their collaboration in organizing this event that will
opened on the occasion of Pitti Uomo, the most important international event interpreting menswear through style,
fashion, design and culture. I immediately accepted Gaetano Marzotto and Raffaello Napoleone’s invitation
enthusiastically because our mutual esteem for one another that has always united us, and because, when we
began to plan our exhibition, I knew right away that Stazione Leopolda was the perfect place – full of history and
culture. This is the first time that Stone Island is celebrating itself. We have never organized any kind of event, so
both the strain and enthusiasm are at their highest level. I reckon that, having reached three decades of history,
there is something for us to tell. For me, the collaboration with Fondazione Pitti Discovery is an acknowledgement
of our work, which I am very proud of”.
Carlo Rivetti. President and CEO of Sportswear Company

“The great exhibition celebrating Stone Island’s thirty years, held in Florence, is a beautiful project and we are
pleased to be able to give our contribution. This alliance with a sportswear iconic brand based essentially on
product innovation is a matter of prestige. This project is also coherent with the Pitti Discovery Foundation
program, perfectly aligned with the themes addressed in our latest exhibitions; I am referring to “Workwear. Work
Fashion Seduction” as well as the exhibition dedicated to the Californian artist Andrea Zittel – both projects
enquiring the innovative relationship between fashion and design, the use of materials and the study of the body.
Finally, I would like to underline the friendship between us – Pitti and Carlo and Sabina Rivetti – a bond that can
only grow stronger”.
Gaetano Marzotto_ President of Pitti Immagine and Fondazione Pitti Discovery
STONE ISLAND 30
Stazione Leopolda _Via Fratelli Rosselli 5 _Florence
The exhibition will be open to the public from 20 June to 7 July 2012
From June 20th to July 1st/ 11.00 am – 07.00 pm
From July 4th to 7th/ 12.00 pm – 11 pm
Closed on Monday and Tuesday – Free Entrance