Simon Spurr Spring/Summer 2012 New York fashion Week

“The SIMON SPURR Spring 2012 collection is pared down to its purest form and blurs the line between its established modern aesthetic and a new interpretation of country elegance”

-Simon Spurr

The SIMON SPURR Spring/Summer 2012 collection maintains a multi-focal design approach combining architectural minimalism with sartorial functionality. Rooted in English sensibility, each piece is tailored to precision. Graphic patterns in the collection have been inspired by the British Naval “Dazzle” scheme used extensively during World War I, consisting of geometric shapes and colors all sharply intersecting.

This season, with an emphasis on sportswear, key pieces in the collection include cotton trench coats with leather sleeves, printed outerwear, two-toned suiting and leather-motorcycle jackets bonded with cork. British heritage is referenced in multiple pieces where the traditional taped seam construction of a mackintosh is moved from the inner lining to the outside of multiple garments

Each piece in the collection is individually designed and manufactured to the highest standards in Italy, using the finest Italian, English and Japanese fabrics.

Simon Spurr’s design aesthetic is clearly informed by both his English upbringing as well as by his years spent working with Hedi Slimane, Calvin Klein and Ralph Lauren. His approach to design is firmly built upon frameworks that emphasize color, proportion and deliberate subtlety.

The SIMON SPURR menswear collection is available at Bergdorf Goodman, Saks Fifth Avenue, Jeffrey’s, Maxfield, Luisa Via Roma, and

STYLIST: Deborah Watson
CASTING: Trew Productions
JEWELRY: Luis Morais
HAIR: Jordan M for Bumble and bumble.
MAKE UP: Tracy Alfajora and the MAC PRO team
PR: Starworks Group
DRESSERS: Stephanie J
TAILORING/ALTERATIONS: Joseph Ting – Dynasty Tailors
SPECIAL THANKS TO: Milk Studios, MADE and The Terminal Presents