So NY Fashion Week F/W 2011 just started and what a great start it was when the first event we attended was the NUMBER LAB fashion show. They always have a unique way to present their collection. This season the show took place at the trendy Standard Hotel in the stylish meatpacking district in New York City and was part of the MAC & MILK presentation. Outside of the Standard Hotel models played hokey – what a great idea !!! Inside we gathered to watch the show.

NUMBER LAB is a Men’s apparel line of ‘ADVANCED SPORTSWEAR’ where athletic meets sophisticated. We loved the colors combination and the hint of neon.

The collection is a perfect match to the urban man who likes to look good when he skis, runs or just hangs out. In the NUMBER LAB collection he always look stylish and the fabrics flatters the body.

We loved the padded nylon/fleece zip-up jacket/vest, the alpine color bloc alpaca/cotton vee sweater, the canvas shorts, the alpaca fair-isle tube scarf and the tailored blazers.

Great collection by Greg Lawrance and Luis Fernandez. Number Lab.

Production and public relation – Factory PR, Make up – Joey Camasta and MAC pro team, DJ – Spencer Product, Model Management – FORD, SOUL, RED, WILHELMINA, FUSION and Root.

Here are the photos and a video from NUMBER LAB Fall / Winter 2011 Fashion Show – New York Fashion Week February 2011

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