A collaborative effort between Nike and Jun Takahashi’s Undercover line, Gyakusou very much embodies the spirit of the Takahashi’s design and his love for the sport of running. What makes the collection strong for us is how little fanfare either party gives to this work; Gyakusou flies under the radar while providing a product that elevates itself into a category all its own for the sport.
The campaign for Gyakusou’s fourth collection takes inspiration from “Yin and Yang.” “Takahashi uses this theme to highlight the difference between the Men’s and Women’s collection and male and female runners also placing them in environments that visually represent the essence of yin and yang.” Directed and photographed by Katsuhide Morimoto, the Spring 2012 Gyakusou collection was shot in Oshima (Black Desert) and Nakatajima (White Desert) in Japan.
The collection is available through very select Nike retailers globally.
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