To celebrate the return of summer, Louis Vuitton has opened its first pop-up store exclusively dedicated to its “summer resort” product range in Mykonos, Greece. In a sleek and bright setting, a selection of leather goods, women’s and men’s ready- to-wear, and accessories are brought together in a range that has been especially designed to reflect the area’s warm and gentle weather and the flavour of summer
holidays. It will be available to visitors until October 2012.

The architectural concept, true to the Louis Vuitton desire to make each store unique, pays tribute to the way of life that is characteristic of the Cyclades islands. Beautiful raw materials, light colours; clean-cut elegance prevails.

The store is part of a new sales experience and a new interpretation of sophistication. Louis Vuitton presents collections that have been specially designed to reflect and enrich the “Summer Resort” spirit, synonymous with relaxation and well-being. Light materials, a concert of colours, simple shapes, from the fun of the beach to long summer evenings; the spirit of summer is evoked throughout the collection

The Mykonos “summer resort” pop-up store represents a new destination in the ‘archipelago’ of Louis Vuitton stores in the Mediterranean: Capri, Portofino, Palma de Mallorca, Puerto Banus, Porto Cervo etc.; each one a symbolic location.

Protection from the dazzling brightness of the Greek sun is available in the form of beautifully crafted sunglasses, which enhance the wearer’s features with shaded timeless elegance. These alone embody the spirit so characteristic of “summer