Joop! Spring Summer 2011 Ad Campaign. featuring Model: Mat Gordon

JOOP! is a label for confident men and women with a highly developed awareness for style, personality and sex appeal. The brand has created a concise image with a clear belief in modernity and independence and today it is regarded one of the most significant German and international designer brands.

JOOP! doesn’t just create fashion, it also creates a complete world of style. Authenticity, uncompromising design requirements and quality always give the areas of fashion, accessories, living, fragrance, the store design and the campaigns their own character and a special twist which make all of the products unmistakable items.

The brand has its roots in Germany and at the same time it embodies the shimmering aura of the international fashion scene. JOOP! represents a modern feeling of life, extravagance which does not work in a strained way, and a strength which is paired with emotion. In the collections, classic elements melt together with urban modernity, subtle glamour and sex appeal to become extremely expressive, individual looks.

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