The Johnny Cupcakes and Junk Food Clothing Tastemakers Truck Tour officially launched this past weekend, Saturday the 28th and Sunday the 29th, in Soho between Mercer St. & Spring St. The NY tour stop consisted of a collaborative line of apparel sold exclusively via ice cream truck! The limited edition t-shirts were sold in collectable ice cream inspired packaging, and free ice cream was given out with every purchase. What a “cool” Saturday and Sunday in NY!

The Tastemakers Truck Tour will continue its journey through San Francisco and Los Angeles during the weekends of August 4-5, and August 11-12, respectively.