JOHN VARVATOS KICKS OFF NEW YORK FASHION WEEK

WITH COCKTAIL PARTY FOR LAUNCH OF REDESIGNED WEBSITE

AND INTRODUCES STYLE & SUBSTANCE

Designer John Varvatos welcomed VIP guests: actor Vincent Piazza (HBO’s Boardwalk Empire), chef Michael Voltaggio (Bravo’s Top Chef winner), entrepreneur Pete Cashmore (founder of Mashable.com), restaurateur Michael Chernow (co-owner of The Meatball Shop), dj Questlove (drummer and joint frontman of The Roots), actor Austin Butler (CW’s The Carrie Diaries) & actress Vanessa Hudgens (Spring Breakers), actor Scott Michael Foster (ABC’s Zero Hour), filmmaker Andrew Jenks (MTV’s World of Jenks), photographer Mick Rock, photographer Bob Gruen, model Daisy Fuentes, rapper Raekwon (Wu-Tang Clan), rapper Waka Flocka Flame, chef Johnny Iuzzini (Top Chef: Just Desserts head judge), Lady Rizo.

Notable industry tastemakers included: Mary Alice Stephenson, Fern Mallis, Phillip Bloch, Cecilia Dean, James Kaliardos, Josh Madden, Cory Kennedy, Jim Moore, Kristina O’Neill, Ariel Foxman, Eric Jennings, Josh Peskowitz, Bruce Pask, Keith Pollock, Nicole Vecchiarelli, Nick Sullivan, Emma Snowdon-Jones, Bill Wackerman, among others.

John Varvatos celebrates the relaunch of JohnVarvatos.com during NY Fashion Week and introduces the men of “Style & Substance,” a new monthly editorial section profiling men whose creativity and dedication to their work follows in the spirit of John Varvatos’ own approach to his craft. John Varvatos “Style & Substance” features Pete Cashmore, Michael Chernow, comedian Anthony Jeselnik, Vincent Piazza, athlete Nick Swisher and Michael Voltaggio. Held at Houston Hall, an old auto garage space transformed into a new West Village nightlife spot, DJ Questlove spun a special set during the evening. Guests enjoyed cocktails and hors d’oeuvres.

John Varvatos Enterprises is pleased to announce the re-launch of the company’s e-commerce and brand website, JohnVarvatos.com, going live on February 6, 2013. The re-designed website has been built to support the brand’s long term strategies of further increasing its digital footprint, developing e-commerce into the top direct-to-consumer channel and supporting the planned global expansion. John Varvatos first launched its e-commerce business in 2009 and it has been a growing channel year over year for the brand. The new website was designed by leading agency Wednesday (Mr. Porter, Alexander McQueen, Tory Burch), “the site features a design and layout that truly reflects the philosophy of ease, functionality and masculine luxury that have been the hallmarks of the John Varvatos brand,” says Wednesday Director of Strategy, Ian Schatzberg. The site was conceived to cater to the sophisticated sensibility of the John Varvatos customer while emphasizing an easy-to-use and accessible viewer experience. Careful attention has been placed on creating distinct experiences between all collections within the brand — John Varvatos Collection, John Varvatos U.S.A. and Boys, Converse by John Varvatos and Fragrances. Each collection showcases its distinct identity, an extension of John’s master vision for the brand. Page layout, product photography and typography all reflect the John Varvatos aesthetic while a clear and simple site architecture make shopping easy and enjoyable. The overarching creative experience is inspired by the textures of John’s retail spaces — the white brick walls of John Varvatos SoHo, the dark aesthetic of Bowery NYC, the use of vintage and raw materials as accent points that create a feeling of distinction, warmth and authenticity. The luxury of John’s digital presence runs parallel to the luxury of his stores. The site is designed for the cross-platform consumer. Titled and grid-like page layouts scale easily across devices and are intended to be tactile — users can easily flip through collections on their tablet, or mobile devices. The use of Flash is eliminated to ensure cross-platform compatibility and the site was built in HTML 5. “Our brand is rich with history, style and experiences and the new site allows us to tell our story alongside our products,” says John Varvatos. The site creates a rich integration between content and commerce. By analyzing site analytics, brand content has been streamlined into the key areas encompassing Fashion Shows, Campaigns, and a new content portal titled “The Beat” — which showcases all things John Varvatos, and includes Instagram and Twitter feeds. Always looking to lead in the digital space with original and exclusive content, the site features an editorial component entitled “Style & Substance.” This new monthly section profiles real men whose creativity and dedication to their work follows in the spirit of John Varvatos’ own approach to his craft. Six men from a variety of fields were selected and photographed exclusively for “Style & Substance” including: entrepreneur Pete Cashmore, restaurateur Michael Chernow, comedian Anthony Jeselnik, actor Vincent Piazza, athlete Nick Swisher, and chef Michael Voltaggio. Each gentleman shares visual snapshots from their life paired with personal quotes about their art/craft/trade and individual style. The portraits were intentionally photographed in natural settings like their work environments and each subject wears their own John Varvatos outfit. A new program called “All Access” has been specifically developed for the re-launch. The program is a tool to further build the John Varvatos community online by providing select benefits & perks to registrants. By signing up for “All Access,” members are entitled to first look at new collections and limited edition products, invitations to private sales, priority access to the Personal Shopper and free shipping on orders. As part of the re-launch, John Varvatos has also incorporated a “Personal Shopper” function on the new site. In keeping with the goal of making the site experience as luxurious as the John Varvatos in-store experience, full-time positions have been created in the e-commerce department to support this function. Personal Shopper is designed with a focus on the modern man and combines the convenience of technology with a personal touch customized to fit a man’s wardrobe needs. Users are able to utilize the service to arrange one-on-one phone, face-time, and e-mail consultations with the dedicated Personal Shopper, as well as, secure in-store appointments. After the consultation, the Personal Shopper will be able to e-mail tailored “wardrobes” to clients, providing them with product selections and looks based on the consultation and the specific needs of the client. About John Varvatos Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. The collection is distributed in freestanding John Varvatos boutiques across the U.S. — including his famed 315 Bowery boutique in New York City, formerly the seminal underground music club CBGB’s — and online, as well as in better department stores throughout the world. John Varvatos can also be seen as a mentor on NBC’s “Fashion Star” which will return for Season 2 on March 8, 2013. Visit us at www.johnvarvatos.com or join us on Facebook: www.facebook.com/johnvarvatos www.johnvarvatos.com