DAVID BECKHAM shot by photographer ALASDAIR MCLELLAN for his
Homme by David Beckham Fragrance Fall/Winter 2011/12 ad campaign.
David Beckham is set to launch a new men’s fragrance in September 2011.

David Beckham who has already released a range of scents with fashion designer wife Victoria, has been working on David Beckham Homme with cosmetics brand Coty Beauty.

“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand – getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” Contactmusic quoted Steve Mormoris, senior vice president of global marketing for Coty Beauty ,It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit,” he said.

The scent has top notes of citrus, ginger, pine and fiery pepper, a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.

A TV campaign has been shot by Anthony Mandler and a new dedicated website for the scent is also expected.