The new summer campaign Shoot by Ray John Pila for the t-shirt company ” Beach Life” design by Rex Tegelaar is all about summer fun, this t’s are vintage fit, very soft cotton, I personally love & wear them all the time. perfect for the hot summer days.

  Designer: Rex Tegelaar

Beach life was established by Rex Tegelaar in 2008 with the intention of creating cool T-shirts with the feel and fit of vintage tees that he had from his days of growing up in Orange County. After working six years in the modeling and fashion industry in London and seven in the Marketing Department at Sony Pictures creating promotional merchandise for films, Rex decided to venture out on his own.

Unable to find the kind of T-shirts at retail outlets that he wanted to wear, he began using his favorite vintage surf T-shirts as a pattern. Drawing inspiration from his collection of over 200 vintage surf T-Shirts production began. The T-shirts are cut and sewn exclusively for the Beach Life line, which has now grown to include a full range vintage inspired designs from the good old days of California and Hawaii surf culture.

pool shot by photographer John Gunan.
His women’s and men’s line can now be found in boutiques such as Bloomingdales, Kitson and throughout out Japan.
Beach Life shirts can be seen stars such as, Brody Jenner, Drew Barrymore, celebrity fitness trainer Bob Harper and pop star Enrique Iglesias.

You can visit his web site at to see all the current designs for summer 2010.

The new summer campaign was shoot by the amazing photographer Ray John Pila,
Here are some photos from the campaign, they just makes you want to jump into the big ocean & enjoy the hot summer days in California style..